Beats by Dre
As a remote extern, I conducted a strategic analysis of major Gen Z macrotrends in the audio industry, generating reports and a presentation that supported innovation and product concept development with actionable insights.
My Role.
In 4 weeks, here's what I did.
Trend Analysis and Market Research
I analyzed macro consumer trends among Gen Z to generate actionable insights that informed product and branding strategies. This strengthened my ability to identify emerging market opportunities and align them with business innovation.
Consumer Insights and Data Synthesis
I conducted and synthesized insights from Gen Z interviews to align branding and innovation strategies with audience preferences. This experience honed my skill in collecting qualitative data and turning it into impactful recommendations for product marketing.
Strategic Communication and Reporting
I created detailed reports based on trend analysis and consumer insights, providing actionable strategies to guide product and branding efforts. This improved my ability to communicate complex findings clearly and effectively to support decision-making processes.
