HubConnect
As a cross-functional team of 5, we worked in tandem to create a centralized subletting app in order to help combat student housing problems. As the Product Marketing Manager, my task was to complete marketing deliverables from ideation to launch, ending with a comprehensive go-to-market strategy.
Our Team.
Tiffany Cheng
Product Manager
Nicole Anne Yap
Product Marketing Manager
Jennifer Kim
Product Designer
Abby Bareiss
Software Engineer
Rithwik Garapati
Software Engineer
My Role.
In 10 weeks, here's what I had to do.
Market Research & Analysis
I conducted a thorough SWOT and PESTLE analyses of direct competitors, while conducting supplemental research such as user interviews. This analysis informed the product’s unique positioning in the market, identifying scalability opportunities and ensuring our product could effectively compete and stand out in the subletting space.
Cross-Functional Collaboration
I led the conceptualization of a centralized subletting application, collaborating with a cross-functional team of software engineers, designers, and product managers. Together, we refined the product concept, ensuring it met user needs and technical requirements while aligning with business objectives, culminating in a pitch for a quarter-long competition.
Go-To-Market Plan & Financial Planning
I developed a comprehensive go-to-market strategy, including a $7.34M five-year financial projection, which outlined key metrics for success. The strategy incorporated a freemium pricing model, detailed user personas, and promotional launch tactics, all designed to drive product adoption and maximize revenue growth.
